BEHIND THE BRAND
SEGULA is a home for people who chase their dream.
It started without a plan. There was a dream, and we decided to go all the way with it.
We know how it feels when you are the only one who believes in what you are doing. When people tell you "forget it, it will not work", and you keep going anyway.
We are here to inspire those who are afraid to start, and to back those who are already trying. Every piece we make comes from that place.
Follow the journey:
@segula.clubTHE BRAND
The vision
We love clothes more than anything, but SEGULA is more than clothes.
We want it to be a place for creators, artists, musicians, athletes and entrepreneurs. People who build something of their own from scratch. A place to meet, throw parties and events, collaborate and lift each other up.
We want to make SEGULA the most respected clothing brand in Israel. Yes, it may sound pretentious, ambitious and hard to pull off. But as they say: your dreams should be so big they scare you. We are showing you the way there, from the very first customer.
"Segula" is something special that only you have. Every one of you has one, you just need to use it.
So what is the dream you have been putting off for too long? we do what we want
