FAIRFREE ENTRY
SEGULA × Soho House Market
A full day of clothes, music and coffee at Soho House. The whole collection on site, try it on and swap sizes on the spot.
I'm coming · WhatsApp
THE DREAMERS
Community
SEGULA is more than clothes. It's a home for people who follow their dream. Here you'll find where we meet next, what we've done together, and the people behind the clothes.
Upcoming events
Fairs, pop-ups and parties. Come touch the clothes, try them on, meet us and meet the other dreamers.
MEMBERS ONLY
Drop night: DREAMERS CLUB
A private night for club members before the next drop. See everything first, try it on, and leave with a small gift.
Join the clubWhat we've done
In case you missed it, here's what happened lately.
BikinifestTrask, Tel Aviv · 9.10
Hayam BarBeach fair · 11.10
Shoot day in JaffaBehind the scenes
SEGULA FCCampaign shoot
THE DREAMERS
Everyone chasing their dream, in SEGULA. Tag @segula.club to join the wall.
Follow @segula.club
Where to try it on
Want to feel the fabric and try before you buy? You can.
STORE
La Pelota
Bograshov 3, Tel Aviv
Sun–Thu 11:00–18:00 · Fri 10:00–16:00
Sun–Thu 11:00–18:00 · Fri 10:00–16:00
Tel Aviv's football and beach store. The SEGULA collection is available there too, try it on and buy on the spot.
Navigate with Waze @lapelota.co.il
SELF PICKUP
Herzliya
By appointment
Order on the site, choose "Pickup", and you can try it on and swap sizes on the spot.
Arrange on WhatsApp
DREAMERS CLUB
The dreamers' club
Free to join. Be part of what we build.
- First to knowNew drops, dates and news reach you before we post them on Instagram.
- Members-only eventsInvites to drop nights, meetups and private parties.
- Shape the next dropVote on designs and colors before they go into production.
Prefer WhatsApp? Message us and we'll add you.